Social media
From roving gallery to London’s Mayfair: Unit’s social media journey, 11 years on
Joe Kennedy and Jonny Burt didn’t have any of the traditional things needed to start a gallery—but they did have the power of Instagram
New York's Salon 94 is feeling the TikTok visitor effect
A content creator's positive post has led to a massive uptick in the gallery's footfall
Man who claims he was injured in 'sprinkle pit' sues Museum of Ice Cream
A father who sustained a fracture during a visit to the immersive attraction in Manhattan in 2023 is suing the company for unspecified damages
The National Gallery's birthday wish: social media fame for its Creative Collaborators
Chosen from an open call, 20 influencers are creating content inspired by the gallery’s treasures, from pot-throwing to painting and a comedy Regency romp
'What is the museum of the future?' The National Gallery's forward-looking digital strategy
Experimentation, freedom and in-house content are key to how the gallery engages with its five million followers on social media
Art-world social media specialists are on the rise—but is the sector really ready for digital success?
Museums are addressing a lack of in-house expertise in creating digital content by hiring from a growing pool of social-savvy freelancers
The art fair social media power list: who is on top and on which platforms?
Unlike museums, art fairs’ energy is focused on events lasting a few days a year—but Facebook, Twitter, Instagram and other platforms give them a vital year-round presence
Frida Kahlo museum clarifies that Madonna did not visit and try on the artist's clothes
Madonna may have tried on Kahlo's clothes during a previous visit to her family home
One of the biggest social media jobs in the art world is now up for grabs
The Metropolitan Museum of Art in New York is on the hunt for a new social media manager
National Gallery in London celebrates 200th birthday by launching own network of social media influencers
As part of the anniversary in July, the museum has launched 200 Creators
Social media backlash: how (and how not) to respond when your art organisation comes under fire
Lessons to be learnt after the British Museum misfired with a social media post branded as "sexist"
Not-so-new kid on the block: Pinterest moves in on museums
The platform is making use of its reputation as a visual search engine to collaborate with art institutions
The Reels deal: museums embrace Instagram’s video opportunities
While artists have decried the platform’s shift beyond still images, institutions are getting on board
Canaries in the coal mine: is the art world facing a rising tide of censorship?
The death of the Russian opposition leader Alexei Navalny last month, after years of confinement in a Siberian jail, and subsequent quelling of protest, emphasised the flourishing of censorship across a globe riven by geopolitical crises, in a year when democracy is put to the test in more than 70 countries. With the threat of electoral misinformation being boosted by AI-generated content and social media algorithms, artists have been warning of new kinds of censorship. The effect is being felt in real life, online and in social media
Tate hits 12.5 million social media followers: what is behind its success?
Senior social media manager Nell Burnham reports that the @tate account, which serves both Tate Modern and Tate Britain, doubled its video views to 65 million in 2023
We're hiring! Social Media Producer
The Art Newspaper is looking for an enthusiastic candidate to join its London team
Why all museums need an in-house TikToker
Keen to capitalise on the social media channel's rising profile in the art world, the Peabody Essex Museum hired two dedicated creators in residence
AI to Z: an art and tech alphabet for 2023
Our guide to a fast-moving year in artificial intelligence, blockchain contracts, stadium-scale video, NFTs and social media
How TikTok coaches art world institutions to go viral
The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings
‘Who is the decision maker’? Artists and curators push for transparency in wake of Istanbul Biennial curator row
Hito Steyerl and ruangrupa are among the signatories of the open letter
Does coverage of Sotheby's Freddie Mercury sales show that auctions are perfect TikTok fodder?
Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week
Invisible by numbers: artists must remain vigilant to escape censorship loop created by social media shadowbans
New European regulations have required Instagram to reveal how some artists’ accounts have been deprived of visibility. But fears remain over who has access to the culture-shaping power of social media
Pulling at loose Threads: should the art world sign up to the latest social media app?
Art world figures are forging new personalities on the new 'Twitter clone' from Meta
Museums go for broke on new social media platform Threads
Major institutions are falling over themselves to be funny on the new rival to Twitter
Activists plan day of action, online and at New York museums, against social media censorship of art
After collecting signatures outside art institutions, the group Don’t Delete Art will deliver its manifesto to Meta’s Manhattan headquarters
Instagram’s new tools prove ‘shadowbanning’ is real—and now artists are trapped
Many users are beginning to wonder if the platform's guidelines have any positive value
'TikTok, TikTok… It’s time the art world stopped being so uptight and joined the world's most entertaining app'
Big museums are missing a trick by refusing to embrace the youth- and fun- oriented platform
'The nipple has not been freed! The art world must continue to fight Meta over gender discrimination'
Social media giant has been taken to task for its notorious “female nipple” guideline, but the battle for creatives' freedom of expression is not yet over
Revealed: the top 20 most popular art museums on social media in 2023
We look at how the 100 most-visited museums in our Visitor Figures survey performed online
Hong Kong is back with bang: Art Basel returns and M+ museum makes waves
Plus, art censorship online and Brenda L. Croft's photos of fellow First Nations Australian women