Insta’ gratification is a monthly blog by Aimee Dawson, our Live Editor. Looking at how the art world and social media collide, each article tackles a topic around the innovations and challenges that spring up when art enters the digital world.
The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings
Digital consultant Haydn Corrodus shares his predictions, highlighting meme culture and viral trends
In his new book Koenraad Jonckheere argues that the way we view images on the social media platform is rooted in the past
Andrey Zakirzyanov’s video animations of famous paintings are drawing in millions of views on across social media
Artist argues it has turned art into a business and negatively affected quality
Joe Kennedy and Jonny Burt didn’t have any of the traditional things needed to start a gallery—but they did have the power of Instagram
A content creator's positive post has led to a massive uptick in the gallery's footfall
Museums are addressing a lack of in-house expertise in creating digital content by hiring from a growing pool of social-savvy freelancers
Unlike museums, art fairs’ energy is focused on events lasting a few days a year—but Facebook, Twitter, Instagram and other platforms give them a vital year-round presence
As part of the anniversary in July, the museum has launched 200 Creators
Lessons to be learnt after the British Museum misfired with a social media post branded as "sexist"
The platform is making use of its reputation as a visual search engine to collaborate with art institutions
Senior social media manager Nell Burnham reports that the @tate account, which serves both Tate Modern and Tate Britain, doubled its video views to 65 million in 2023
Think TikTok is just silly videos for kids? Think again—the platform now has seriously useful features and content
Keen to capitalise on the social media channel's rising profile in the art world, the Peabody Essex Museum hired two dedicated creators in residence
The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings
Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week
Art world figures are forging new personalities on the new 'Twitter clone' from Meta
Many users are beginning to wonder if the platform's guidelines have any positive value
Celebrity artists are collaborating with Snap on its Lens filter, but artists working with causes such as Black History Month and Pride are creating the more powerful projects
Big museums are missing a trick by refusing to embrace the youth- and fun- oriented platform
New campaign hopes to convince companies like Facebook and Instagram to bring artists into the content moderation process
AI chatbot software has made waves by creating convincingly human speech and text—could it transform communications in the arts?
Digital experts in the cultural field—Alec Ward, Adam Koszary and Chris Unitt—share their predictions for platforms this year
With the platform's new owner firing moderators, some artists are hoping for an end to censorship while others fear discrimination
More than a million users have left Twitter since business magnate took over the platform
The "Insta' gratification" column will now explore the full spectrum of social media and its uses in the art world
Campaign demands that Meta stop tinkering and start listening to creators
New BeReal app that captures the good, the bad and the ugly could be an industry tonic
As attacks on accounts surge, be careful what you click on
The photo app is keen on muscling in on the NFT world, but crypto creatives aren't convinced that it is the right platform
