Visitor Figures 2023
The Art Newspaper’s Visitor Figures survey is conducted annually, and is the foremost authority on the attendance of art museums worldwide
The 100 most popular art museums in the world—blockbusters, bots and bounce-backs
Our exclusive Visitor Figures 2023 survey shows that many of the world’s leading art museums returned to their pre-pandemic attendance levels. But some, especially in the UK, are still missing millions of visitors
Hong Kong's M+ museum is among the 20 most visited globally
Other art institutions in the Special Administrative Region also enjoyed healthy figures in 2023, according to The Art Newspaper's annual attendance survey
The Reels deal: museums embrace Instagram’s video opportunities
While artists have decried the platform’s shift beyond still images, institutions are getting on board
US museums blame falling visitor numbers for staff redundancies
Institutions including the Solomon R. Guggenheim Museum in New York and the San Francisco Museum of Modern Art have let staff go
Big brother is watching: museum visitors are being monitored by AI-powered cameras
Sophisticated technology is helping institutions count people but it also has the capability of tracking demographic data, ensuring people are well behaved and even detecting if visitors are enjoying themselves
Vermeer vs Pokémon: the double-edged sword of the blockbuster exhibition
Shows at Amsterdam’s Rijksmuseum and Van Gogh Museum were huge hits last year but managing visitors—and staff—proved challenging
The 2024 Whitney Biennial: our review
Plus, an analysis of our museum visitor figures survey and a drawing by Pieter Bruegel the Elder
Exclusive: international museum attendance figures back to pre-pandemic levels
In 2023, many of the world’s major museums equaled—or surpassed—their 2019 attendance figures. However, some UK institutions are still lagging behind, finds The Art Newspaper’s annual survey