Joe Kennedy and Jonny Burt didn’t have any of the traditional things needed to start a gallery—but they did have the power of Instagram

A content creator's positive post has led to a massive uptick in the gallery's footfall

As part of the anniversary in July, the museum has launched 200 Creators

Think TikTok is just silly videos for kids? Think again—the platform now has seriously useful features and content

Keen to capitalise on the social media channel's rising profile in the art world, the Peabody Essex Museum hired two dedicated creators in residence

Our guide to a fast-moving year in artificial intelligence, blockchain contracts, stadium-scale video, NFTs and social media

The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings

Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week

UTA Artist Space, the visual art branch of Hollywood’s United Talent Agency, is opening a New York pop-up with a solo show by viral artist Devon Rodriguez

Big museums are missing a trick by refusing to embrace the youth- and fun- oriented platform

We look at how the 100 most-visited museums in our Visitor Figures survey performed online

Digital experts in the cultural field—Alec Ward, Adam Koszary and Chris Unitt—share their predictions for platforms this year

The "Insta' gratification" column will now explore the full spectrum of social media and its uses in the art world

Campaign demands that Meta stop tinkering and start listening to creators

In a post-Covid world, tech-savvy collectors continue to disrupt the old model of in-person trading

On Monday, Moscow branded the Meta company an "extremist organisation", effectively criminalising the use of Instagram and Facebook in the country

Five-year strategy pledges to ramp up digital content and send historic paintings on UK "community tours" to mark bicentenary

Experts predict that alternative platforms such as Byte App and Dubsmash will now go mainstream and museum's director says it is "ready to jump onto new social media"