«New Media: Content vs Medium»The Art Newspaper ConferenceSeptember, 21 | viennacontemporary
The Art Newspaper Conference
21 September 2016,
11:30am 3:30pm at viennacontemporary,
Marx Halle, Karle-Farkas-Gasse 19, A-1030, Vienna
An afternoon of talks bypassing the hackneyed “Print vs Digital” discussion that has monopolised
the publishing industry for the past decade, shifting the focus instead to “Content vs Medium”
and to the rising new audience, Generation Z.
For those working in the new media
and publishing industries,
the forum will focus on
New strategies of art, culture and news markets, as well as media engagement with Generation Z,
bridging a wider discussion of medium and content and how they affect each other.
How best to create, structure and deliver content for the modern audience,
while ensuring future-proof solutions that won’t be instantly outdated?
How industry leaders from the art and media worlds are harnessing the digital Zeitgeist
to assert influence, stay relevant, grow revenue and evolve?
The new provocateurs, who they are and how they are leveraging online networks,
new voices and virtual exhibition spaces to engage Generation Z directly?
Hear from leading industry experts including
Francesca Gavin, curator, Visual Arts Editor at Dazed, a Contributing Editor at AnOtherand Sleek magazines, Art Editor of Twin magazine
Ilya Krasilschik, Publisher, Meduza.io
Jessica Backus, Director of Genome Project, Director of Gallery Relations, Artsy
Kimberly Bradley, journalist, The New York Times/Monocle
Markus Lust, Editor-in-Chief Alps, VICE
Anthony Calnek, worldwide director of media services, Sotheby’s
Garrett Martin Johnston, chief executive of Macroscope Consulting
Mikhail Mendelevitch, head of digital, The Art Newspaper
The forum will take place in partnership with the viennacontemporary art fair, on its opening day in the talk area of Marx Halle. Guests can also enjoy coffee and cocktail breaks during the event, whilst networking with colleagues and peers. All conference guests will have access to the fair’s VIP preview
Date: 21 September 2016
Place: Talks area, viennacontemporary, Marx Halle Vienna
Time: 11:30 am – 3:30 pm
Format: keynote speeches and panel discussion
Language: English, German (simultaneous translation: English, German, Russian)