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V&A Pink Floyd tickets to rise to a gobsmacking £30

Museum says price increase for show’s last weeks will cover extra costs from extended run

Gareth Harris and Hannah McGivern

Money, it's a gas: Pink Floyd in 1971 with their hands over eyes Pink Floyd Music Ltd photo by Storm Thorgerson/Aubrey 'Po' Powell 1971 Belsize Park

“Grab that cash with both hands and make a stash”, sang David Gilmour in Pink Floyd’s hit song Money. It seems that London’s Victoria and Albert Museum is taking him at his word as prices for their record-breaking Pink Floyd exhibition will rise during the extended run of the show, from £22 to £30. The exhibition, titled Their Mortal Remains, has been extended by a fortnight until 15 October after attracting more than 300,000 visitors.

The full adult price is currently £22, rising to £26 at the weekend; the price will be £25 from 2 to 5 October and 9 to 12 October. During the last weekend of the run (13-15 October) and on 6 October, the full adult price will be £30.

“Some peak time slots during the extended two weeks will cost more than tickets for the original run dates,” a V&A spokeswoman says. The price increase “reflects new flexible pricing models” and will help to cover extra costs incurred by the longer run, including staffing and the requirements for taking down the exhibition more quickly. “There’s still time to see the exhibition at the original price,” the spokeswoman adds.

The show—which features some of the band’s most famous imagery, including flying pigs, cows and marching hammers—is backed by the music promoter Michael Cohl and his company Iconic Entertainment Studios.