Ex-Louvre director appointed as patronage czar in France
Surprise career move sees Henri Loyrette head up organisation dedicated to corporate philanthropy
By Gareth Harris. Web only
Published online: 05 July 2013
The former director of the Louvre, Henri Loyrette, has shifted his focus from the public to the private sector in his new role as president of Admical, a non-profit organisation representing corporate sponsors in France.
Admical, founded in 1979, is an umbrella network made up of 180 French and international companies in the culture, environment and sport sectors. The association acts as a “resource centre for corporate philanthropists, executives, fundraisers, media representatives, students and the wider community”, according to its website.
“Admical has made its mark in recent years with the publication of the Charter for corporate sponsorship, a reference text for professionals in the field of philanthropy, and with its campaign to maintain a [favourable] tax regime for patrons,” says a press statement.
Loyrette stepped down from the Louvre in April. After he was appointed in 2001, he made no secret of his enthusiasm for raising private funds, pushing for closer ties with American institutions and aiming to increase sponsorship revenue.
His most ambitious project during his tenure, the Louvre Abu Dhabi, is due to be completed in 2015. The lucrative outpost will provide the museum with brand-name rights worth €400m from the emirate over the next 30 years.
The French newspaper Le Monde stresses that Loyrette's new role is highly significant, saying: “This is a good move for culture, at a time when the financial support of sponsors to offset the withdrawal of the state [subsidy] is vital.” He takes up the post in October.
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