Artist will light up the billboards of Times Square
Chilean-born Alfredo Jaar's installation questions US cultural dominance
By Laurie Rojas. News, Issue 259, July-August 2014
Published online: 29 July 2014
An electronic billboard installation with the words “This is Not America” overlaid on a map of the Americas will light up New York’s Times Square starting on Friday, 1 August. For three minutes each night, just before midnight, This Is Not America (A Logo for America), 1987, by the Chilean-born, New York-based artist Alfredo Jaar will be displayed on 15 signs and 45 screens. The work was first shown in the square in 1987. “Language is not innocent. [It] reflects a geopolitical reality,” he says. “The use of the word America in the USA, erroneously referring only to the USA and not to the entire continent, is a clear manifestation of the political, financial and cultural domination of the USA over the rest of the continent.” The work is part of the exhibition “Under the Same Sun: Art from Latin America Today” (until 1 October) at the Solomon R. Guggenheim Museum in New York and is made possible by the Times Square Advertising Coalition and Times Square Arts.
"Midnight Moment: a Logo for America", 1 August-31 August, 11.57pm–midnight
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